Diary of a Grown Ass Woman
Hey there, I’m Nikita!
33-year-old advertising powerhouse who packed up my life in India and landed in Sydney’s vibrant chaos. With over 10 years in the game at agencies like Publicis Groupe (Leo Burnett), Dentsu, and indie spots, I’ve led killer campaigns for brands like OPPO, Volvo Cars, Diageo, ANZ, IKEA, and government gigs with Greater Sydney Parklands and Tourism Western Australia. Think integrated strategies, performance media, programmatic ads, event activations, and sponsorships that drive real growth – like 30%+ revenue boosts and award-winning work (shoutout to my Kyoorius 2021 win).
But here’s the real talk: moving abroad in your 30s isn’t all harbour views and flat whites. It’s culture shocks, rental wars, job hunts with a foreign CV, loneliness bombs, and that constant immigrant hustle. That’s why I created @grownassdiary – as my alter ego, “Diary of a Grown Ass Woman” – unfiltered videos and stories on overcoming those hurdles in Sydney, from burnout to building friendships, getting the love of my life (my dog) to the Land Down Under; all while slaying in my career. Whisky enthusiast (mentally atm, blame the Diageo days), rock & metal music junkie, and forever figuring it out.
Connect with me professionally on LinkedIn: linkedin.com/in/nikita-chakraborty-marketing. If you’re a fellow expat, 30-something warrior, or just here for the raw vibes, hit follow – let’s share the journey.
New Leaf…
Feels like every few weeks, I have to relearn how to exist, that I do not need to sit in the sun and move my body and not drink too…
Things I learnt (and, unlearnt) in my 30s…
I hit my early 30s and I realized it’s time to start living a smarter, more fulfilling life. This definitely does not end the stress the anxiety. Those come in…
The Pros and Cons of working at the ‘Ad Land’ in ‘Land Down Under’
To start with: My lazy ass had a hard fucking time to adjust with the work culture here. Well, to be honest, I am still adjusting. It’s been 5 months…
Reminisce – Introspect – Being Pragmatic
My day usually starts with my maid and cook waking me up with their doorbell. So practically, my doorbell is my alarm. Major math running in my head – how…
The day I became a Mum!
Just about 3 weeks ago, I was just Nikita, a wife though but not a Mum. Not even close to becoming one. Had no thoughts about it, no plans, no…
Am I just ‘dealing’?
How bad is it to not be able to make a decision? How bad it is to not have a sense of responsibility? Do you feel unwanted? Do you feel…